Inspired by the goddess Xochiquetzal, this graduate has transformed jewelry into a cultural narrative that merges Mexica tradition with contemporary design on a global platform.
Erick Gutiérrez Ronces, a School of Architecture, Art, and Design graduate from the Tec’s Toluca campus, has taken his vision of Mexican design to what’s considered one of the most significant jewelry industry events in the world: the Hong Kong International Jewellery Show.
His participation was part of a collaboration with the Mexican brand Flórean, with which he has maintained a professional relationship for eight years.
“It all began when I worked on developing their graphic identity and brand philosophy. It was a very meaningful process because it allowed me to contribute to building Flórean from the ground up”, Erick shared.
At the end of 2025, Flórean contacted him again, this time with a different invitation: to design a special jewelry collection that would represent not only the brand but also Mexico on the international stage.
“I took it on as a great responsibility and also as an opportunity to showcase Mexican creative vision on a global platform”, he explained.
According to the graduate, seeing his work exhibited in Hong Kong was an extraordinary experience.
“I’m very grateful for the trust they placed in me. It’s important recognition of my work and the proposals I develop”, he added.
Inspired by pre-Hispanic roots
The designer, who hails from Taxco, Guerrero, says that the concept behind the collection stems from the symbolic exploration of Xochiquetzal, a figure associated with beauty, fertility, and creation.
This inspired Erick to develop pieces that evoke organic, floral, and sacred themes.
According to the graduate, each element seeks to represent the duality between the fragile and the eternal, integrating contemporary aesthetics with Mesoamerican thought.
“It’s a tribute to our cultural memory. Jewelry is not just an object of adornment; it also communicates identity, history, and meaning”, he explained.
“It’s a tribute to our cultural memory”.
The Tec as a creative base
For him, his formation as an industrial designer at Tec de Monterrey was key to consolidating his professional approach.
“I learned to structure the creative process from research to conceptualization, and to translate ideas into proposals with clear intention. That methodology is fundamental to any design project”, he said.
What’s more, he highlighted the interdisciplinary value of his training, which allowed him to integrate elements of history, art, culture, and technology into his creative practice.
Following this international experience, Erick aims to continue exploring jewelry as a narrative medium.
“I’m interested in how pieces transcend the ornamental and become meaningful objects. I also want to open more spaces for collaboration and exhibition to take my work closer to more people”, he said.
Finally, he thanked Tec de Monterrey’s Toluca campus and Flórean for the support he received during the project, and CONECTA for publicizing his work.
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